Need Effective Visual Branding How to Vet Designer Candidates - Personal Branding Blog - Stand Out In Your Career

Need Effective Visual Branding How to Vet Designer Candidates - Personal Branding Blog - Stand Out In Your Career What vetting steps do you take with  visual  designers to determine whether they are able to create  effective  visual  branding  components that are reflective of your brand? Young Entrepreneur Council (YEC)  is an invite-only organization comprised of the worlds most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at  yec.co. 1. Put Them Through a Multi-Layered Interview and Testing Process During recruitment every design candidate is put through a general interview (a walk-through of their current portfolio), a UX test to evaluate their research and usability process, a  visual  test to determine if the  branding  they created is suitable for the product and a cultural Interview to determine fit for our company.  Candidates  are then scored from 0 to 10.  Jinny Hyojin Oh,  WANDR 2. Carefully Review Their Portfolio When Im vetting potential  visual  designers, I take a very close look at their portfolio. The things I look out for are any common quirks or mistakes and if they have a wide artistic range. Im not looking for a one-trick pony who can create the same design with hundreds of tiny variations, and Im not looking for anyone whos sloppy or likes to cut corners.  Bryce Welker,  Crush The PM Exam 3. Ask Unexpected Questions During the Interview You can’t rely on portfolios alone; you must ask questions that go deeper. Have  candidates  go through the  visual  choices they made and explain what inspired them to create the pieces in their portfolio. Ask an unexpected question and have them critique a competitor’s design. This will give you insight on how they work creatively and their fit with your business’s  visual  design goals.  Samuel Thimothy,  OneIMS Integrated Marketing Solutions 4. Hire Them for Small-Scale Freelance Work First After talking to a  designer  and looking over their portfolio, I hire them as a freelancer for a relatively small task. If they do a great job, I have more confidence about hiring them for more substantial work in the future. This way, I can assess their ability to create designs that match our brand, but also their soft skills and reliability.  Justin Blanchard,  ServerMania Inc. 5. Look for a Consistent, Creative Vision Across Their Past Work A lot of our brands have a friendly mascot attached to the logo. So, when were in the process of creating a brand and selecting a brand new  designer, its important that they have experience creating friendly mascots for other companies if that is the style we are going to go forward with.  Syed Balkhi,  WPBeginner 6. Set Clear Creative Guidelines for Designers to Follow Our business is all about design, so vetting is a huge part of our process. Over time, weve developed a set of creative guidelines for our artists and contributors. These guidelines clearly define what were looking for, as well as the types of design mistakes and pitfalls we want to avoid. By clearly defining our expectations in the beginning, were able to avoid difficult conversations later.  Shawn Rubel,  Vecteezy 7. Check Their References Finding the right designers is key to ensure that we are maintaining brand consistency for clients. My process involves a rigorous review of  candidates’ portfolios and reaching out to references. I really believe in the value of speaking to references to understand a candidates work ethic and quality of work product.  Adam Wright,  Associated Graphics (AGI) 8. Test Their Creative Limits and Adaptability To see how adaptable a  designer  is, ask them to create three vastly different concepts using your existing brand guidelines. This challenges them to work within some creative constraints but evaluates their ability to think beyond the types of designs that youve already created. Youll want to hire the designers who can demonstrate original thought and adherence to brand preferences.  Firas Kittaneh,  Amerisleep 9. Ask Them What Software They Use Sometimes you will find a great  designer  who is using a software that doesnt complement what you already have. This will make it tricky for you to change any colors down the line, make a background transparent or just be able to play around with your new design yourself. Before I agree to hire a new  designer, I will find out what software they are using and the file types Ill be receiving.  Chris Christoff,  MonsterInsights 10. Give Them an On-the-Spot Test I always ask applicants to create a design on the spot based on a set of parameters (i.e., size, target audience, etc.). We inform them ahead of time in case they want to bring their own materials. How one works can reveal much about one’s capabilities. For example, those who proactively ask for more details as they work show me that they can be flexible and can achieve our vision for our brand.  Diego Orjuela,  Cables Sensors 11. Evaluate Their  Visual  Storytelling Skills Being a good  designer  isnt enough when it comes to designing  branding  materials. The ability to communicate complex ideas and brand stories is a unique skill, so your  designer  needs to be versed in  visual  communication.  Visual  communication graphically represents information to efficiently and effectively create meaning. A pretty design isnt enough to communicate what truly drives your brand.  Amy Balliett,  Killer Infographics 12. Consider the Types of Questions They Ask You Pay attention to whether the  designer  is asking the right questions via a questionnaire or email to learn about your brand and get a sense of the messages you want to convey. See if the  designer  connects to your brand story and feels a connection to the project â€" otherwise, you risk the end-product feeling detached and not representing your  brand and vision.  Eng Tan,  Simplr 13. Ask Them About Their Process and Challenges I hire several designers every year for my company and my way of interviewing is asking in-depth about their process. A good  designer  will talk about the process with confidence and will give some examples, while inexperienced ones can not. I also give them some challenges we face in design and listen to their responses.  Piyush Jain,  SIMpalm 14. See How They Respond to Your Feedback It is important that designers are willing to tailor their unique creative energy to strongly reflect the brand. Offering a candidate a design challenge is a great way to see how the candidate thinks about your brand and, more importantly, how the candidate accepts feedback. The right  designer  will always be able to make revisions and focus on the greater good of the brand.  Kevin Yamazaki,  Sidebench