Brand Lessons from YouTubes Top Ten...Spice Up! - Personal Branding Blog - Stand Out In Your Career

Brand Lessons from YouTubes Top Ten...Spice Up! - Personal Branding Blog - Stand Out In Your Career YouTube has released a list of its top ten videos of 2010. I learned something. I learned that if you want to be “most watched,” be Justin Bieber or a talking orange. Let’s ignore the titillating topic of transient tastes and concentrate on my favorite of the videos, an Old Spice ad, and what it has to do with your brand. Have you ever heard of Old Spice? It’s a men’s aftershave that my father used to use an extremely long time ago. The Old Spice brand disappeared over the past 30 years, however. Everyone stopped using Old Spice. Who knows why? Maybe it was associated with our fathers; maybe aftershaves were out of favor. The reason doesn’t matter…the brand does. Does it look like a product your father used to use in this ad? I don’t think so. Ralph’s on to something A client of mine, Ralph, revives old brands for a living. He’s really good. He and I designed what I call a “cocktail party question,” a question that you can ask in any mixed group of people that will help you move towards your career goals. Ralph’s question was, “What brands haven’t you used lately?” Works like a charm to get people talking. Breck, Canoe, English Leather, and Old Spice would always come back in his answers. He now had real-time market research to aggregate and take back to the owners of the brands as proof that they needed him. Rejuvenating a brand can be done with new strategies and fresh marketing. Why waste a good product’s brand name? Rejuvenating your brand Why waste your brand name? What is it, to start off with? Is it old, irrelevant or non-existent? Have you, like Old Spice, refreshed it lately? If your brand is stuck in history (the star football player or prom queen version) or needs to be upgraded to reflect your future, it’s time for some action steps. How do you revive your brand so that your future becomes aware of you and their image of you isn’t mired in your past brand or, worse yet, not mired in anything? Oh, the tough part… I never said this would be easy. “If I want my future to become aware of me, who is my future and what do I want them to believe? This means that you have to do the thinking, the part that a lot of people would love to avoid. If you don’t do your own thinking, however, of who should know about you and what you want them to believe, you’re at risk of bouncing off of whatever hits you, “pinballing” as I call it, in The New Job Security. Walk the talk Set it. Do it. Old Spice wants their brand to be sexy, young, affluent, exotic. Look at the visuals in the ad and you’ll see all of the subliminal messaging. Let’s say that your brand is that of a strong leader, expert in your discipline, global, and director of teams that die to work for you, as did Ralph (our expert that revives old brands). One path to creating that brand is: •      Identifying strategies that are going to make your division and company more profitable and using your political astuteness to present them to the right people in the right order. •      Demonstrating that you master the competencies that your profession requires for professional excellence…you might even become the thought leader by writing and speaking about these. •      Knowing global cultural norms, speaking at least one other language, and, ideally, having lived in another country for a while. You know technology so you can communicate seamlessly. •      Growing the people who work for you. If your staff feel like you’re helping them achieve their goals, guess how your reputation spreads around the office. You become The Man/Woman to work for really quickly. Re-fresh your brand See how you just one upped Old Spice? You set the direction of your brand. You’re demo-ing the actions every day that keep it future-focused and alive. You’re not going to need a brand rejuvenation like Old Spice because you’re spicing up your brand every day. You’re hot! Author: Pam Lassiter is author of the award winning The New Job Security and Principal of Lassiter Consulting, a career coaching firm doing outplacement or internal growth programs for companies or individuals.

Say NO to Social Media . . . Sometimes - Executive Career Brandâ„¢

Say NO to Social Media . . . Sometimes The first few months of this year, I  had a particularly heavy writing schedule â€" finishing up my ebook and an unusually large number of client projects in the pipeline at once, along with my regular blog writing routine, and everything else that goes with running a thriving business. My typical start-of-the-day routine â€" checking email and catching up with Twitter and other social media â€" was eating into my most productive morning writing hours. I was finding that, by the time I took care of social media and moved my thoughts to writing projects, I didn’t have enough clear-headed brain power to do the work well. Even if I told myself, I’ll just take a quick look and, if there are no fires to put out, I’ll leave responding until later, it didn’t help. I always got sucked in . . . and distracted . . . concentration gone. Pretty quickly I began falling behind. Something had to give. The answer may seem obvious, but I guess I was so used to my routine, it took a few days to shake myself out of it. Here’s what I did, and plan to  continue  doing: No matter what â€" whether I was expecting a critical email or not â€" for the first 2-3 hours (more if possible) of every day that I had a writing project in front of me, I wouldn’t check email or social media . . . at all. Once I burned myself out with writing, or once I’d reached that day’s writing goal, I hungrily jumped into email, Twitter and the rest. This time management practice has worked so well for me â€" boosting productivity and giving me that deeply satisfying feeling of accomplishment early in the work day. I actually get more done in a day, in fewer hours. It’s really all about prioritizing tasks and fitting them into my day when I’ll best be able to complete them. Related posts: How Much Social Media Is Enough? Dealing with Social Networking Burnout How to Lose Friends and Alienate People with Social Media Social Media: Never on Sunday? photo by Widjaya Ivan 00 0

Coming to our conference Introduce yourself! - The Chief Happiness Officer Blog

Coming to our conference Introduce yourself! - The Chief Happiness Officer Blog Our first International Conference on Happiness at Work is only a week away. We currently have 200 participants coming from 17 countries and we cant wait to meet all of you in Copenhagen. We would love to know a little?bit more about you, specifically: One thing that makes you happy at work Your most important question about happiness at work What you most hope?to get out of the conference Write a comment below and share your thoughts. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

The Importance Of Federal Resume Writing Guidelines

The Importance Of Federal Resume Writing GuidelinesFederal resume writing guidelines are important because it is you, as a person that creates a job opening. In this article, you will learn more about your unique role in the process of creating a new position opening. You can use this information to create a new position opening that will move forward for you and your organization in an effective manner.Federal resume writing guidelines include human resource management, which involves the appointment of an executive officer. This can be someone who handles personnel issues, manages recruitment activities, or even works with clients. When you implement these skills, you can create positions that advance your career. In turn, this will bring more success to you as a person, company, or organization.Human resource management positions require a great deal of detail when it comes to selection and evaluation of candidates. Once you start your hiring process, you have to make sure that yo u send out the correct messages to the right people. If you do not, your recruiting efforts will be unsuccessful.If you run a career development area at your company, then you should consider hiring an external recruitment firm to handle your job opening. With the help of these professionals, you can get information out there quickly so that you can recruit your best talent. You may also consider hiring a professional to set up your opening. This can save you time, since you can eliminate the need to contact and screen candidates yourself.It is always important to follow federal resume writing guidelines when you plan to promote an opening. You want to take the time to create a great job description that includes the criteria that will help you find the right person. This will help you increase your chances of landing the individual that you want.As you are describing the job requirements for the prospective employee, be sure to be specific. Do not create a job description that is n ot easily understood by your potential employee. Do not make any references to salary unless it is clearly stated in the job description.Keep in mind that one of the career development needs that you have is being able to generate a good attitude and how to get along with others. Do not forget to include these as part of your job description. You want to make sure that the person you are recruiting for is someone that can contribute to the success of your company. Not only that, but you want them to be someone that fits into your desired style and company culture.In conclusion, if you need to improve on your career development needs, then you will want to consult with a professional. They can help you design a job description that you can use to attract the right candidate. Use these federal resume writing guidelines to improve your job search.

How to Write a GTA for Your Resume

How to Write a GTA for Your ResumeTo compete in today's job market, the best thing to do is to get in touch with a resume writing service that can help you hone your skills and bring out the most of them. There are two ways you can go about getting one.o Choose the right option. There are several companies that cater to the needs of people who want to have their resumes reviewed. Make sure that you choose the one that will be most helpful in your search for a job.o Go online. This is the best method to get hold of a resume writing service that can help you review one's skills. The Internet allows you to easily find a good deal that will suit your budget as well as offer excellent services.o Go offline. If you can't afford to go online, offline is the best option. You can also go through the yellow pages and look for the services of different companies who specialize in the services of writing resumes.o You need to determine the need. The first thing you should determine is if you nee d a simple resume or a more formal one. You can also use a one-page version for your basic resume while the other can be lengthy with valuable information for a particular job.o After determining your need, you need to come up with a good way of doing your own research to find the company that can best do what you need. You can do this by going online and looking for sample resumes that can help you learn more about the company you are interested in and the skills needed for a job.When hiring a resume writing service, the most important thing you need to know is how to write a GTA. It might not be the easiest thing to learn but it can help you land a job.

The How to Include Study Abroad on Resume Pitfall

The How to Include Study Abroad on Resume Pitfall Vital Pieces of How to Include Study Abroad on Resume If you've participated in various social activities with friends and family then it's possible to describe it to employers that you're capable of making new connections with distinctive personalities. Concentrate on your most relevant experiences and the particular skills required for the job you're applying for, but consider how you're able to describe your other work (summer jobs, work study positions) to demonstrate you've got the soft and difficult skills that would make you a nice employee. Besides sharing your study-abroad stories with friends, family members, and advisers, you will also have to reflect on your experience and plan to speak intelligently about it to prospective employers. You do not have to include things like every vacation you've ever taken, but any trips abroad are related to reference. The Number One Question You Must Ask for How to Include Study A broad on Resume Studying abroad offers many added benefits. It is not an expensive vacation. It can be a very memorable experience of your life as you get an opportunity to experience foreign cultures, languages which can give you a solid resume material. Teaching abroad presents an exceptional opportunity to find the world. You may want to bring a resume summary statement. A study abroad blog is also something your possible employer would probably be interested in. Below you'll find information that can help you in planning for your study abroad experience. If you're providing a more thorough explanation, look at giving it its own section. Gossip, Lies and How to Include Study Abroad on Resume There are several professional resume writers and resume services you may choose to hire to assist you. The emphasis on cultural diversity and global education is thought to be a valuable add-on to a well-rounded education in the usa. It can on occasion be hard to convey the sig nificance of such studies to possible employers. With over 800,000 businesses, for instance, top 100 businesses in Europe, there are a great deal of chances for business majors. If you are able to return with a more powerful set of skills, whether field specific or generally patience and problem solving skills, you're a larger asset to the provider. Use buzzwords and technical terms related to the area, but you should be sure that you understand them. A career objective is a 2-3 sentence statement that gives a synopsis of your experience and abilities which are relevant to the position. You may have to create many resumes if you're interested in several fields. In your resume or next job interview, take the chance to convey the way your study abroad education is related to the job that you're seeking. Approach it abroad experience like it is a previous job. Landing a large internship for a college student is an excellent means to get prepared for the challenges of life aft er the university. Many students may receive a study abroad scholarship. Resumes aren't solely for graduating students. They can be particularly important for individuals applying to teach internationally. The Most Popular How to Include Study Abroad on Resume Once you pick your country, see the embassy's website. From study abroad student testimonials to tips for navigating the work search following your return, you will find tons of articles about the benefits of studying abroad. Students are generally self-centered only since they aren't exposed to the issues on the planet around us. The outstanding news is the fact that it does rely. The Debate Over How to Include Study Abroad on Resume Lots of the courses are provided in English. Studying abroad is a wonderful method to grow as a man and develop skills you may not otherwise develop. There are many programs available that offer students the chance to study communication.

Should I Take An Apprenticeship Over An Undergraduate Degree - Work It Daily

Should I Take An Apprenticeship Over An Undergraduate Degree - Work It Daily The number of young people in higher education in the UK (traditional ‘red brick’ institutions such as universities, or polytechnic colleges) is high to say the least. We know that there are 2.3 million people currently studying, with more than a third of that being on an undergraduate basis. This means two things: there are less students going on to further their education post-graduation, and, in three years’ time, there will be at least another two million graduate job seekers for job seeking youths to contend with. Related: What Are The Hardest Challenges Facing College Graduates? The government recently announced plans for it to become the norm for school leavers to embark on either an apprenticeship or an undergraduate degree â€" with employer-led apprenticeships designed to be increasingly relevant and thorough. So, the question ceases to become whether you should pursue an apprenticeship or university education, and becomes more a case of which one you’ll take. The Benefit Of Experience Hands-on jobs that require specific skillsets and processes, such as engineering or joinery, are better suited to an apprenticeship than a degree particularly with the new schemes coming into place. If you’re the type of person who likes to learn as you do, and take matters into your own hands, then an apprenticeship is the right move for you. A university education is a considerably more pragmatic education but your skillset will be more broadly arrayed, and serve you better in an office environment. City Guilds recently reported that 60% of employers value apprentice’s skills over those of graduates, which should give you an idea of where loyalties lie. Down To Business Taking an apprenticeship means that you forgo the coveted university lifestyle â€" which is more than just partying and pizza. Learning to manage yourself socially and financially is a massive part of the learning curve of a university education. You learn how to live independently, something apprenticeships aren’t concerned with, however, what you pass over in not taking a degree, you make up for in the working world. Apprentices go straight into the working life, with all the experience and remuneration that comes with it. It pays off more in the long run and you also develop a genuine working confidence that cannot be simulated in an academic environment. Improving All The Time Apprenticeships are evolving for the future. The government recommends that all UK apprenticeship schemes ensure the proficiency of their participants have reasonable numeracy and literacy, as well as introducing grading to apprenticeships â€" so you can discern yourself to be the highest possible standard at your chosen profession. After all, more qualifications mean more things to impress a potential employer with. All said and done, only you know for yourself if an apprenticeship is the right thing for you. Remember to seek as much advice as you can so you can make an informed decision. Visit the City Guilds website to learn more about the opportunities currently available. Related Posts 6 Reasons Internships Are A Must In College How To Turn Your Internship Into Full-Time Employment How To Make Internships Translate To Employers   Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!