How to Make Your Mark in Communications

How to Make Your Mark in Communications How to Make Your Mark in CommunicationsPosted December 18, 2018, by JennyHumans are a storytelling species. Stories are one of the key ways we relate to and understand the world. The communication industry is all about telling stories. However, the way stories are created, published and managed is constantly changing. Today, for example, everything from digital media and streaming services to mobile technology and artificial intelligence are changing how creative ideas are brought to life for their audiences.What do these changes mean for creative people keen to make their mark in the communication industry? Dr Travis Holland, the course director for communication at Charles Sturt University (CSU), identifies five key strategies to help anyone thrive in the future communication industry.Embrace techPerhaps the major trend that we will continue to see influencing how the communication industries will change is the pervasive nature of the interne t. Everything is transferring online and the internet will continue to be the predominant delivery mode for all sorts of media. So data analysis and data visualisation are becoming important skills nowadays.Technology also opens up lots of opportunities for sharing creativity. Audiences may be niche on the internet, but those niches can be very large, with interests being serviced from around the world. Being able to find access to those groups is a very important skill and offers great visibility for creative ideas.Go multidisciplinaryIn communication courses, everything is becoming more interdisciplinary and more project-focused to reflect how digital media is informing all manner of content production. So graduates who have skills across forms video, audio, content, technical ability will see opportunities open up across different types of organisation from media companies and public relations businesses to a radio network or sporting club.Respond and collaborateCollaborating with professionals working across channels will also be important, in order to maximise audience reach. Collaboration is a skill that is becoming increasingly central to how communication professionals do their work. Often the audience is also part of the team. The internet allows rapid feedback from viewers (whether through comments, likes, shares and so on), which can influence what is produced next in that space.Cross channelsThe communication industry is becoming much more creative and moving beyond traditional borders of, say, this is a journalistic report and seeing the way information is used more fluidly across forms. This will see more people moving between sectors during their careers, perhaps from PR into journalism and other forms of digital media and creative writing.Upskill regularlyProfessionals will need to be hungry to learn new skills, to keep on top of rapid developments. Take drones now all major media organisations use them. So journalists are needed to use dro nes and apply journalistic ethics to their use. Even a few years ago, this wouldnt have even been considered as a requirement in the industry.Tell your storiesAll these strategies will help any budding communication professional to thrive in the future workplace and ensure their stories get seen, heard or read. As Dr Holland says The through line of any communication professionals work is the ability to tell compelling stories. And thats always been the case whether radio, film or television and now, online. You are telling human stories to other humans, and finding ways to get stories to people remains key.Is a career in communications your calling? Study with Charles Sturt University and see where their Bachelor of Communication (Digital Media Production) can take you, or check out our range of online communication courses.This article was produced for Career FAQs by Charles Sturt University.Communications ResourcesGovernment communications officer sample resumeGovernment commun ications officer sample cover letterCareer Insider StoriesShelley Lask - Body Positive Health & FitnessInterested in becoming a?Public Relations OfficerSocial Media ManagerJournalistCommunications OfficerCommunity LiaisonPopular Career Searcheshow to ask your employer to pay for your mbaguide to ace your next interviewhow to ace your next interviewadvertisements for teachers in news employementgreat communication skills job descriptionCommunications CoursesBachelor of Communication (Journalism)Enquire Online Enquire OnlineBachelor of Communication (Digital Media)Enquire Online Enquire OnlineBachelor of CommunicationEnquire Online Enquire OnlineMaster of CommunicationEnquire Online Enquire OnlineJennyRelated ArticlesBrowse moreEvent ManagementEvent coordinators sought after by businessesAlmost more than for any other industry, event management is all about relationships.BusinessEvent Management24-Hour Party People How To Become An Events ManagerIf you love people, have energy to spar e and have superb organisational skills, being an events manager could be your dream job. 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